Cherimo Landing Page

The client of this project, Cherimo, is an IT Japanese company. Their main goal is to promote and recruit more numbers of Japanese women (aged between 22-34) to work in the IT industry. Client required a better UI landing page than the company’s existing landing page which lacked a good UX/UI. Client requested 3 design styles for comparison and required a design feel of girly and sweet.

Empathize

Understand pain points from the existing landing page, which provided users less information, old-fashioned UI design and poor image quality. What I needed to support this client was to make the landing page much more meaningful, functional, and usable web design solutions. Wireframing and UX process was also supported by the Cherimo’s team and stakeholders

Mockup & Prototyping

3 styles of landing page design were required to decide which one would be a perfect fit for the company’s goals and brand identity. The 3 designs were: Sweet Pink theme, Solid theme and Colorful theme. I also did a research on what style of font family was attractive enough for our target audience (women aged between 22-34). No interactive prototype was requested from the client.

Delivery

Deliverable to Cherimo were 3 mockups and a completed front-end development of a one-page responsive web/mobile site landing page (using HTML5, CSS3 and JavaScript).